One of the most important components of any marketing effort. This is a core centerpiece of any marketing effort as this is the main location where clients and customers go to view your “story” about who you are, what you do, what you offer and to get a feel of whether or not they want to do business with you.
Never skimp on building and maintaining a good web presence. Use it to your advantage to really sell your business and all that you offer and strategically use it effectively to tie together your social media and all communication efforts.